Corporate Branding is Important! Love at first sight. Judging a book by its cover. She gives me the creeps. All are ways of describing the fact that we all make sweeping judgments about the people we meet based on the ‘thin slices’ of information we can glean about them. It helps us to save time and make judgment calls about who we can trust. Your audiences make decisions about your personality from the way you present, whether or not you take time to think about your personal brand. Put some thought and effort into the way you present, and you can create an image for yourself as competent, knowledgeable, charismatic and funny.
Your corporate brand allows people to make a decision about what they think of you. It also decides whether people think about you at all. Brands help us to remember – whether it’s the restaurant which serves unusual food combinations or the speaker who always tells great fishing stories.
There are some key elements of any brand – whether personal or corporate:
- Niche: the subject area your presentations focus on. This lets everybody know what your expertise is and the things you can present about.
- Differentiation: how you stand out from the crowd.
- Branding: look the part, and get remembered.
- Affiliation: boost your reputation by aligning yourself with somebody bigger.
This proposal includes a complete brand design that matches across all online platforms.
What this means is that the look and feel that is created for your website will be mimicked on all of your social media platforms with creation of custom branded cover photos.