The Instinctive Branding Team
The Instinctive Branding Team is an incredible group of people who have unique skills.
They have been chosen to be a part of our team purposely.
We believe in the power of attraction and these team members have been attracted to our team because of who they are and how they can help our clients.
TOBI BOWEN. PRESIDENT.
Tobi is proud to lead the Instinctive Branding team and believes that everyone is an integral part of the client’s success. After working at a bank throughout college, Tobi quickly realized that a traditional 9-5 wasn’t going to cut it and certainly wasn’t going to feed her constant hunger for finding creative solutions to even the most traditional problems. One of her bosses once said, “Ideas just fall off of her as she walks down the hall.”
Tobi has focused her career on creating experiences in marketing strategy, sales, brand development, event planning, online marketing and idea incubation.
Since our company’s inception in 2011, Tobi has approached each project with a fresh and innovative eye and conceptualizes each project as an opportunity to enhance the human experience.
EXPERIENCE
- 35+ years sales and marketing
- 20+ years of brand development
- 30+ years relationship networking
- 24+ years of non-profit executive management
- 15+ years social media marketing
CERTIFICATIONS
- Google Adwords Certified
- Reiki Master
- Archangelic Light Master
- Connect with Tobi on LinkedIn
MEET THE INSTINCTIVE BRANDING TEAM
arlene joy tribaco
Project Manager
arlene tribaco
Born and raised in the Philippines, Arlene Joy pursued her passion for education while juggling work responsibilities at Colegio San Agustin Bacolod’s General Services Office. As a licensed professional teacher specializing in English, she proudly earned her degree as a working scholar, demonstrating her dedication to both academic excellence and professional development, while her commitment to community involvement since 2015 reflects her proactive approach to making a positive impact, even while balancing the demands of studying and working part-time.
During her five year tenure as an Executive Admin Assistant, Arlene honed her administrative skills and cultivated a strong work ethic, laying a solid foundation for providing exceptional service to clients. Outside of her academic and professional pursuits, Arlene finds solace and rejuvenation in outdoor adventures, particularly in the embrace of majestic mountains. Whether hiking, camping, or simply enjoying the breathtaking views, these experiences nourish her soul and invigorate her spirit, contributing to her holistic approach to client assistance and problem-solving.
danielle foster
Danielle Foster is the dedicated bookkeeper behind the scenes at Instinctive Branding, where her attention to detail and strong work ethic ensure the company’s financial health and stability. With a passion for numbers and a commitment to accuracy, Danielle plays a vital role in the success of the organization.
Born and raised in a small town, Danielle learned the value of hard work and determination from a young age. She pursued her love for numbers by earning a degree in accounting. Her academic achievements laid the foundation for the impressive career she has built today.
Outside of her professional life, Danielle enjoys a fulfilling and fun-filled personal life with her husband, Michael. Together, they share a love for cooking, the great outdoors and are avid hikers. Their adventurous spirit has taken them to breathtaking destinations, where they’ve explored nature’s wonders and created lasting memories.
danielle foster
bookkeeper
Delilah Patel
Content & Data Strategist
delilah patel
Delilah is a powerhouse and has revolutionized our creative and strategic endeavors. Her efficiency in analyzing datasets helps us to see insights and trends and pass on those insights to our clients. Her creative input and initiative-taking prowess push the boundaries of traditional marketing, allowing us to explore new horizons and innovative solutions.
Delilah exemplifies dedication to excellence, ensuring our projects not only meet but surpass client expectations. Her adaptability and eagerness to learn keep us at the cutting edge of the industry, pioneering the integration of AI in branding and marketing. Through Delilah’s visionary contributions, Instinctive Branding is redefining the potential of branding strategies, making every project a testament to the transformative power of artificial intelligence in the digital age.
Erica Sy
Program Manager
Erica Sy
Erica is a vital member of the Instinctive Branding team, holding the role of Program Manager. With an impressive decade-long background in the retail Industry, her expertise greatly enhances the team. Erica’s education and background is as a licensed Pharmacist, having achieved her qualification from the distinguished University of Santo Tomas in Espana, Manila.
Erica’s multifaceted life showcases her dedication to both her professional and personal interests, creating a well-rounded individual who contributes meaningfully to her work and savors the joys of life beyond the office. Erica has been supporting our clients and has worked in this capacity for the last 4 years.
Beyond her professional endeavors, Erica finds time to engage in various hobbies, including the satisfaction of solving puzzles and the art of cooking. Alongside her successful career, she finds happiness in her marital bliss and cherishes moments spent with her family. We don’t know where we would be without Erica.
Khirly Sabornido
Khirly is a detail-oriented professional with over three years of experience in data entry. Known for her accuracy and efficiency, she take pride in organizing and managing data with precision. Her dedication to maintaining high-quality standards ensures that every task is completed with care and consistency.
Passionate about continuous learning, Khirly is always eager to refine her craft and embrace new technologies to improve workflow and efficiency. Her and strong work ethic make her a valuable team member, committed to delivering accurate and well-organized data.
Khirly Sabornido
data entry specialist
lillie hooker
project manager
lillie hooker
Lillie Hooker is a dynamic professional whose creative spark and leadership qualities shine brightly in every project she undertakes. Known for her ability to take initiative, Lillie has carved a niche for herself in an environment where her clients can’t help but love her dedication and the innovative solutions she brings to the table. Her openness to learning new things, combined with her hardworking nature, ensures that she is always at the forefront of her field, embracing challenges and transforming them into opportunities.
Born and raised in North Carolina, Lillie carries with her the groundedness and warmth of her Southern roots, alongside an insatiable love for travel that has taken her across the globe. This love for exploration is not just limited to her personal life; it reflects in her professional approach as well, where she is constantly seeking out new ideas, trends, and technologies to keep her work fresh and exciting.
Lillie’s mantra is to do whatever it takes to get the job done, a testament to her commitment and perseverance. Her leadership skills are evident in the way she guides her team towards achieving collective goals, all while fostering an environment of collaboration and innovation. With Lillie Hooker at the helm, you can expect nothing less than exceptional results, creativity that knows no bounds, and a partnership that is built on trust, excellence, and an adventurous spirit ready to conquer the next challenge.
mark ruaza
Mark Jefferson Ruaza is a dedicated professional from the Philippines with expertise in technical support, data entry, administrative support, virtual assistance, online research, social media management, video editing, and graphic design. With a background in website maintenance, customer support, quality assurance, and team leadership, he is passionate about helping clients and delivering high-quality results.
Beyond work, he enjoys spending time with family, watching movies and series, and playing video games. He loves exploring new places, especially beaches and destinations he has never visited. As a foodie, he enjoys trying different cuisines and discovering new flavors. He also has a strong passion for researching new ideas, trends, and innovations, always staying updated with the latest industry developments.
Mark ruaza
Data Entry Specialist
Mary Anne Janik
Social Media Manager
Mary Anne Janik
Mary Anne stands as a seasoned leader with a decade-long tenure in marketing, wielding a wealth of experience that spans over 10 years. Within the ranks of the Instinctive Branding team, her role revolves around orchestrating the continual freshness and allure of our clients’ social media platforms. These platforms thrive under her meticulous care, brimming with captivating content encompassing videos, graphics, and written posts.
With a strategic mindset as her guiding compass, Mary Anne propels the task of upholding a captivating online presence. Her methodology incorporates a profound analysis of user data, the cornerstone of her endeavors in crafting bespoke content that ignites a surge in website traffic. Notably, her professional journey bears witness to a trail of accomplishments where she adeptly harnessed the potency of various social media outlets like Twitter, Instagram, LinkedIn, and Facebook.
A testament to her proficiency, Mary Anne’s prowess extends beyond mere theory, evident in the amplified outreach and heightened visibility she’s achieved through her adept management of these digital avenues. Her strategic dexterity translates into tangible results that resonate throughout the brand’s digital sphere. As Mary Anne assumes the reins, Instinctive Branding acquires not just a leader, but a catalyst who molds the brand’s digital identity into a dynamic and impactful force.
Michele Castle
Michele Castle is a dynamic strategist with a proven track record in crafting innovative marketing solutions. With a keen eye for detail and a passion for creative problem-solving, she excels in coordinating with marketing teams and clients to develop impactful strategies. Michele’s expertise lies in her ability to identify and reach target markets through effective content creation.
Drawing from years of experience, Michele possesses a deep understanding of consumer behavior and market trends, allowing her to tailor her approaches to suit diverse audiences. Her collaborative nature shines as she seamlessly works alongside cross-functional teams to align objectives and execute campaigns that resonate.
Michele’s dedication to staying ahead of industry advancements ensures that her strategies remain cutting-edge and adaptable. Her strong communication skills enable her to translate complex concepts into compelling content, fostering meaningful connections between brands and their customers.
In a constantly evolving landscape, Michele Castle’s commitment to innovation and her strategic prowess continue to drive success, making her an invaluable asset in the realm of modern marketing.
Michele Castle
SENIOR marketing STRATEGIST
michele micklus
quality control manager
Michele micklus
Michele Micklus, a proud New Jersey native, has carved out a remarkable career path that blends her analytical acumen with her creative flair. A Rutgers University alumna, Michele holds a degree in Economics, showcasing her versatile skill set from the start. Her journey has taken her from the dynamic world of advertising and communications, where she spent over a decade with industry giants like Sony Music and Asbury Park Press, to a successful 30-year tenure in the real estate business, illustrating her adaptability and expertise across diverse fields.
Beyond her professional endeavors, Michele is a devoted mother to Ryan, who is in grad school, embodying the blend of determination and guidance Michele has instilled. Her home life is brightened by the presence of Oliver, a clumsy yet endearing dog whose antics bring joy and laughter.
Michele’s meticulous nature is not just a personal trait but a professional hallmark; her organizational skills are unparalleled, bordering on OCD (but in a good way), a quality that makes her an indispensable asset to our team. Her prowess was further honed during her five years as a proofreader, where attention to detail was paramount. Michele Micklus is more than just a team member; she is a cornerstone of success, bringing order, efficiency, and a touch of perfection to every project she touches.
Raphael okekeze
Raphael, with his 13 years of adventure in the web wonderland, is not just any senior web designer/developer; he’s a tech wizard who conjures up the most innovative and eye-catching websites out there. Armed with a magical toolbox containing things like HTML, CSS, JavaScript, PHP, jQuery, Bootstrap, WordPress, Unbounce, MailChimp, Photoshop, Shopify, and Webflow, Raphael crafts enchanting, user-friendly realms that captivate users and boost conversions.
His expertise is a treasure trove of creating responsive, dynamic websites and applications that not only look visually stunning across all devices but also engage users in the most interactive ways, thanks to his mastery over design aesthetics and the arcane arts of front-end development. Raphael’s adventures extend into the vast kingdoms of content management systems and third-party integrations, where he builds customizable, scalable fortresses and optimizes digital marketing campaigns with the precision of a seasoned strategist.
But Raphael’s talents don’t stop there. With a keen eye for beauty honed in the mystical lands of graphic design, he weaves visually striking layouts and graphics that echo the client’s brand identity and message. His exceptional communication skills, akin to the charm of a skilled diplomat, allow him to bridge worlds, translating complex tech jargon into the common tongue and fostering a harmonious realm of collaboration.
In the grand saga of web development, Raphael stands as a beacon of creativity, dedication, and expertise, always ready to exceed client expectations with his innovative designs, robust development, and meticulous attention to detail. Join him on this epic journey, where each project is an adventure filled with challenges to overcome and victories to celebrate, all in the quest to create exceptional web experiences.
raphael okekeze
senior technical website developer
ryan david
Social Media manager & graphic designer
ryan david
Ryan is a passionate and creative digital marketer with extensive experience in B2B and B2C social media and digital marketing. His creativity is deeply influenced by his diverse interests, including sports, fashion, and design, allowing him to bring a unique and dynamic approach to his marketing strategies.
As a professional wakeboarder in the Philippines, Ryan has developed discipline, adaptability, and a drive to push boundaries—skills that translate directly into his work. His creativity also extends into apparel design, where he has crafted polos, pants, bags, and other fashion pieces. Additionally, he was part of a well-known competitive dance team, representing his university in UAAP and major competitions across Manila.
With over six years of experience in graphic design, Ryan has worked with leading companies in the U.S. and the Philippines, blending strategic thinking with visually compelling content. Recognised for his versatility, creativity, and results-driven mindset, he continuously strives to create impactful digital marketing campaigns.
Ryan believes that true growth happens outside of the comfort zone. While stagnation may feel like progress, real success comes from taking bold steps forward and embracing innovation.
Trevon Patterson
After college, Trevon Patterson initiated his journey into the world of radio, where he assumed the roles of both a DJ and an On-Air Personality. Merely half a year post-graduation, he secured a significant position at First Media Radio situated in Weldon, NC, and exhibited swift advancement within the organization. Within a span of less than two years, he successfully ascended from a part-time commitment to a full-fledged managerial role.
During his dedicated tenure of 7.5 years with First Media Radio, Trevon Patterson’s career trajectory took an ambitious turn as he transitioned towards entrepreneurship, a choice that marked a pivotal point in his professional path. This transformative step saw him wholeheartedly embracing the challenges and opportunities that came his way, demonstrating his resolute determination to forge his own path.
Amidst his dynamic career journey, Trevon further diversified his portfolio by venturing into the realm of social media management. This decision proved instrumental, eventually guiding him towards a significant junction in his career: his association with Instinctive Branding. As he embraced this new chapter, Trevon brought with him a wealth of experience, a vibrant entrepreneurial spirit, and an unwavering commitment to his continued growth and success.
Trevon Patterson
Social Media manager
Vishal Gouri
Senior UI/UX Website Developer
Vishal Gouri
Vishal Gouri is a proficient and versatile full stack web developer who brings a wealth of expertise and creativity to the digital realm. With a robust background in both front-end and back-end technologies, he crafts seamless and engaging online experiences. Vishal’s journey in the world of web development began with a fervor for coding at an early age, and he has since honed his skills to perfection.
His adeptness spans a spectrum of programming languages, frameworks, and tools, allowing him to seamlessly bridge the gap between design and functionality. Vishal’s forte lies in transforming complex concepts into user-friendly interfaces, ensuring a harmonious synergy between aesthetics and usability.
As a tenacious problem solver, Vishal thrives in dynamic environments, adapting swiftly to evolving technologies and challenges. He embraces each project with a blend of innovative thinking and attention to detail, ensuring that his creations not only meet but exceed client expectations.
Vishal’s passion for staying at the forefront of technological advancements fuels his continuous learning journey, keeping him up-to-date with the latest trends in web development. Whether it’s constructing intuitive front-end interfaces or architecting robust back-end systems, Vishal Gouri’s contributions to the field of full stack web development resonate as a testament to his dedication, skill, and unwavering commitment to creating digital solutions that leave a lasting impact.
Send us mail
Have questions for us?
Give us a call or email and we will get back in touch with you shortly!
Call Us
919-295-3671
Address
1910 Sedwick Road Suite 500C Durham, NC 27713
SATELLITE OFFICES
Raleigh, NC | Wake Forest, NC | Charlotte, NC, | Pompano Beach, FL