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The Instinctive Branding Team

The Instinctive Branding Team is an incredible people who have unique skills. 

They have been chosen to be a part of our team purposely. 

We believe in the power of attraction and these teram members have been attracted to our team because of who they are and how they can help our clients.


Tobi is proud to lead the Instinctive Branding team and believes that everyone is an integral part of the client’s success. After working at a bank throughout college, Tobi quickly realized that a traditional 9-5 wasn’t going to cut it and certainly wasn’t going to feed her constant hunger for finding creative solutions to even the most traditional problems. One of her bosses once said, “Ideas just fall off of her as she walks down the hall.”

Tobi has focused her career on creating experiences in marketing strategy, sales, brand development, event planning, online marketing and idea incubation.

Since our company’s inception in 2011, Tobi has approached each project with a fresh and innovative eye and conceptualizes each project as an opportunity to enhance the human experience.




Instinctive Branding Team Member

Michele Castle


Michele Castle

Michele Castle is a dynamic strategist with a proven track record in crafting innovative marketing solutions. With a keen eye for detail and a passion for creative problem-solving, she excels in coordinating with marketing teams and clients to develop impactful strategies. Michele’s expertise lies in her ability to identify and reach target markets through effective content creation.

Drawing from years of experience, Michele possesses a deep understanding of consumer behavior and market trends, allowing her to tailor her approaches to suit diverse audiences. Her collaborative nature shines as she seamlessly works alongside cross-functional teams to align objectives and execute campaigns that resonate.

Michele’s dedication to staying ahead of industry advancements ensures that her strategies remain cutting-edge and adaptable. Her strong communication skills enable her to translate complex concepts into compelling content, fostering meaningful connections between brands and their customers.

In a constantly evolving landscape, Michele Castle’s commitment to innovation and her strategic prowess continue to drive success, making her an invaluable asset in the realm of modern marketing.

Mary Anne Janik

Mary Anne stands as a seasoned leader with a decade-long tenure in marketing, wielding a wealth of experience that spans over 10 years. Within the ranks of the Instinctive Branding team, her role revolves around orchestrating the continual freshness and allure of our clients’ social media platforms. These platforms thrive under her meticulous care, brimming with captivating content encompassing videos, graphics, and written posts.

With a strategic mindset as her guiding compass, Mary Anne propels the task of upholding a captivating online presence. Her methodology incorporates a profound analysis of user data, the cornerstone of her endeavors in crafting bespoke content that ignites a surge in website traffic. Notably, her professional journey bears witness to a trail of accomplishments where she adeptly harnessed the potency of various social media outlets like Twitter, Instagram, LinkedIn, and Facebook.

A testament to her proficiency, Mary Anne’s prowess extends beyond mere theory, evident in the amplified outreach and heightened visibility she’s achieved through her adept management of these digital avenues. Her strategic dexterity translates into tangible results that resonate throughout the brand’s digital sphere. As Mary Anne assumes the reins, Instinctive Branding acquires not just a leader, but a catalyst who molds the brand’s digital identity into a dynamic and impactful force.

Mary Anne Janik

Social Media Manager

Vishal Gouri

lead website Developer

Vishal Gouri

Vishal Gouri is a proficient and versatile full stack web developer who brings a wealth of expertise and creativity to the digital realm. With a robust background in both front-end and back-end technologies, he crafts seamless and engaging online experiences. Vishal’s journey in the world of web development began with a fervor for coding at an early age, and he has since honed his skills to perfection.

His adeptness spans a spectrum of programming languages, frameworks, and tools, allowing him to seamlessly bridge the gap between design and functionality. Vishal’s forte lies in transforming complex concepts into user-friendly interfaces, ensuring a harmonious synergy between aesthetics and usability.

As a tenacious problem solver, Vishal thrives in dynamic environments, adapting swiftly to evolving technologies and challenges. He embraces each project with a blend of innovative thinking and attention to detail, ensuring that his creations not only meet but exceed client expectations.

Vishal’s passion for staying at the forefront of technological advancements fuels his continuous learning journey, keeping him up-to-date with the latest trends in web development. Whether it’s constructing intuitive front-end interfaces or architecting robust back-end systems, Vishal Gouri’s contributions to the field of full stack web development resonate as a testament to his dedication, skill, and unwavering commitment to creating digital solutions that leave a lasting impact.

Erica Sy

Erica is a vital member of the Instinctive Branding team, holding the role of Program Manager. With an impressive decade-long background in the retail Industry, her expertise greatly enhances the team. Erica’s education and background is as a licensed Pharmacist, having achieved her qualification from the distinguished University of Santo Tomas in Espana, Manila.

Beyond her professional endeavors, Erica finds time to engage in various hobbies, including the satisfaction of solving puzzles and the art of cooking. Alongside her successful career, she finds happiness in her marital bliss and cherishes moments spent with her family.

Erica’s multifaceted life showcases her dedication to both her profession and personal interests, creating a well-rounded individual who contributes meaningfully to her work and savors the joys of life beyond the office.

Even though the transition from pharmacist to program manager doesn’t sound like it makes sense, we know that her experience and training to investigate someone’s health was important to her, we knew that would mean the same for our client’s business health. We don’t know where we would be without Erica.

Instinctive Branding Team Member

Erica Sy

Program Manager

Trevon Patterson

Social Media manager

Trevon Patterson

Having completed his college education in 2008, Trevon Patterson initiated his journey into the world of radio, where he assumed the roles of both a DJ and an On-Air Personality. Merely half a year post-graduation, he secured a significant position at First Media Radio situated in Weldon, NC, and exhibited swift advancement within the organization. Within a span of less than two years, he successfully ascended from a part-time commitment to a full-fledged managerial role.

During his dedicated tenure of 7.5 years with First Media Radio, Trevon Patterson’s career trajectory took an ambitious turn as he transitioned towards entrepreneurship, a choice that marked a pivotal point in his professional path. This transformative step saw him wholeheartedly embracing the challenges and opportunities that came his way, demonstrating his resolute determination to forge his own path.

Amidst his dynamic career journey, Trevon further diversified his portfolio by venturing into the realm of social media management. This decision proved instrumental, eventually guiding him towards a significant junction in his career: his association with Instinctive Branding. As he embraced this new chapter, Trevon brought with him a wealth of experience, a vibrant entrepreneurial spirit, and an unwavering commitment to his continued growth and success.

J. Kurth Laging

In the realm of digital marketing, Kurth is a force to be reckoned with, a specialist whose commitment to tangible outcomes is unmatched. Possessing a comprehensive skill set, he reigns as an authority in on-page SEO, content creation, photo/video editing, email marketing, and the art of lead generation. At Instinctive Branding, he occupies a pivotal role, steering clients toward online success through a combination of strategic maneuvers.

Kurth’s impact is profound, characterized by the optimization of web presence, the crafting of captivating content, and the implementation of marketing strategies that yield real results. His expertise transcends the ordinary, weaving together the technical intricacies of SEO with the artistry of content creation, creating a symphony that resonates across the digital landscape.

As Kurth Laging takes the reins, Instinctive Branding gains not just a specialist, but a catalyst for evolution. With each keystroke and every strategic move, he weaves a narrative of innovation, achievement, and digital prowess. With Kurth at the helm, the journey toward unparalleled digital success becomes an exhilarating reality.

Instinctive Branding Team Member

J. Kurth Laging

Digital Marketing specialist




Dennis brings over 15 years of high-powered expertise in B2B/B2C telemarketing, appointment setting, and cold calling into the dynamic mix at Instinctive Branding. As an adept Telemarketer, he brings a proven record of triumph and an unparalleled gift for communication that electrifies every interaction.

With a degree in Communication Arts fueling his arsenal, Dennis emanates a potent blend of skills honed through hands-on experience as both a Telemarketing and Customer Service Representative. This fusion has forged a fiercely competitive professional who thrives on exceeding sales goals with a ferocious intensity. His journey has chiseled an individual who masterfully assesses diverse needs, executes upselling and cross-selling strategies, harmonizing customer satisfaction with corporate growth.

Dennis isn’t just about numbers; he’s the embodiment of meticulousness, thriving as a multitasking virtuoso even in high-octane sales arenas. A maestro under pressure, he turns challenges into opportunities, maintaining unwavering focus on the objective. By joining Instinctive Branding, Dennis infuses the team with a potent concoction of experience, versatility, and determination.

In Dennis, Instinctive Branding gains a force to be reckoned with—a professional poised to reshape the landscape, shatter records, and drive the company to greater heights. His arrival heralds a new era of unyielding dedication and amplified results.

Dennis’ family is the center of his world and he is most proud of his children.

Celine Rejano

:woman-girl-boy: Proud Mother of Two | :feet: Furmom to a Golden Retriever | :ocean: Beach Lover | :racing_motorcycle: Motorbike Enthusiast | :syringe: Tattoo Aficionado | :briefcase: Lead Generation Specialist & Telemarketer | :briefcase: Side-Hustle Recruiter | :crescent_moon: Selenophile | :briefcase: ENTJ:wave:

Hey there! I’m a multitasking maven juggling the beautiful chaos of motherhood with a career that’s all about connecting, communicating, and creating opportunities.:man-woman-girl-boy:

As a mom of two, my heart overflows with love for my little ones. Every day is an adventure, and I cherish the moments that make our family unique.

:feet: My Golden Retriever is more than a pet; he’s family. We share life’s ups and downs, and his wagging tail reminds me of the simple joys in life.

:ocean: Beaches hold a special place in my heart. The sound of crashing waves, the feel of sand between my toes, and the endless horizon—they are my sanctuary.

:racing_motorcycle: Give me a motorbike, and I’ll find the road to freedom. The wind in my hair, the thrill of the ride—it’s my escape from the ordinary.

:syringe: Tattoos are my canvas of self-expression. Each one tells a story, captures a memory, or represents a piece of my identity.

:briefcase: In the professional realm, I wear multiple hats as a Lead Generation Specialist and Telemarketer. I’m a pro at building connections, finding opportunities, and making things happen.

:briefcase: On the side, I’m a recruiter, matching talent with the right opportunities—it’s all about helping people achieve their career goals.

:crescent_moon: Under the moon’s glow, I’m a selenophile—captivated by the night sky’s beauty and mysteries.

:briefcase: As an ENTJ, I’m driven, strategic, and unafraid to tackle challenges head-on. I thrive on leadership and thrive in fast-paced environments.Join me on this journey as I balance the demands of motherhood, nurture my passions, and excel in the world of business—all while savoring life’s little pleasures under the moonlit sky. :rocket::sparkles:

Celine Rejano

Lead Generation Specialist

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