The Instinctive Branding Team

The Instinctive Branding Team is an incredible group of people who have unique skills.

They have been chosen to be a part of our team purposely.

We believe in the power of attraction and these team members have been attracted to our team because of who they are and how they can help our clients.

TOBI BOWEN. PRESIDENT.

Tobi is proud to lead the Instinctive Branding team and believes everyone is integral to the client’s success. After working at a bank throughout college, Tobi quickly realized a traditional 9-5 wouldn’t cut it, and it certainly wouldn’t feed her constant hunger to find creative solutions to even the most traditional problems. One of her bosses once said, “Ideas just fall off of her as she walks down the hall.”

Tobi has focused her career on creating experiences in marketing strategy, sales, brand development, event planning, online marketing, and idea incubation.

We Believe in Conscious Marketing: We honor and deliver projects for our clients by going beyond traditional approaches and embracing a purpose-driven philosophy rooted in conscious capitalism. We are grounded in responsibility, transparency, and a genuine commitment to making a positive impact on the community.

Since our company’s inception in 2011, Tobi has approached each project with a fresh, innovative eye, seeing each one as an opportunity to enhance the human experience.

EXPERIENCE

CERTIFICATIONS

MEET THE INSTINCTIVE BRANDING TEAM

meet Adrian

Adrian is a skilled graphic designer specializing in branding, layout design, social media management, e-commerce, video editing, and web design. Proficient in platforms like Wix and Shopify, Adrian brings creativity and adaptability to every project. He is passionate about experimenting with different artistic styles and techniques, consistently pushing themselves to grow and refine his craft.

With a laid-back yet driven energy, Adrian excels in both collaborative team environments and independent work. His adaptability and clear communication make him a valuable contributor to any project. A lifelong learner, Adrian is always eager to pick up new skills and tools to elevate his creative work and stay ahead in the ever-evolving design field.

Beyond design, Adrian enjoys driving, swimming, and spending time in nature. These moments of connection and relaxation fuel his creativity and provide fresh inspiration. The interplay between work and personal passions helps Adrian maintain a balanced and innovative approach to his craft.

Adrian’s love for travel is another key influence on his creative perspective. Exploring new places, cultures, and experiences continually shapes his artistic vision, giving him a wealth of inspiration to translate into his designs. This openness to new ideas and experiences is at the heart of Adrian’s approach to both life and work.

meet Angelica

Angelica joined the team as a Project Manager, bringing more than a decade of BPO experience. Throughout her career, she has honed her expertise in customer support, operations management, team development, workflow optimization, and client relationship management. Her ability to streamline processes and foster effective collaboration makes her a key driver of the team’s success, ensuring productivity and client satisfaction.

Outside of work, Angelica loves adventure and the great outdoors. She enjoys free diving and camping, activities that highlight her love for nature and reflect her adventurous, balanced approach to life. These hobbies help her recharge and stay grounded, fostering the resilience and curiosity she brings to her work.

Beyond her professional and adventurous pursuits, Angelica is a devoted furmom to her beloved pet, Koko, a fluffy companion who brings joy and warmth to her life. Her connection with Koko underscores her nurturing personality, which extends to her leadership style and her ability to build meaningful relationships with her team and clients alike. Angelica’s experience, passion, and personal warmth make her an invaluable asset to the team.

meet arlene

Arlene is a dedicated and dependable professional who has played an important role at Instinctive Branding for nearly three years. She manages client relations, project coordination, and executive support, keeping daily operations organized, projects on track, and client relationships running smoothly. Her ability to juggle multiple priorities, anticipate needs, and handle every task with care has made her a valued and trusted team member.

Arlene is proactive in her work, using her strong communication, problem-solving, and organizational skills to make sure every detail is covered and projects move forward smoothly. She cares about providing great support, building strong client relationships, and contributing to the team’s success.

Outside of work, Arlene enjoys hiking, camping, and spending time outdoors. Her love of nature helps her stay grounded, embrace new experiences, and bring a positive, balanced outlook to everything she does.

meet danielle

Danielle is the dedicated bookkeeper at Instinctive Branding, where her attention to detail and strong work ethic keep the company financially healthy and stable. With a passion for numbers and a commitment to accuracy, Danielle plays a vital role in the organization’s success.

Born and raised in a small town, Danielle learned early on the value of hard work and determination. She pursued her love of numbers by earning an accounting degree. Her academic achievements laid the foundation for the impressive career she has built today.

Outside of work, Danielle enjoys a fulfilling, fun-filled personal life with her husband, Michael. Together, they share a love of cooking and the great outdoors, and they’re avid hikers. Their adventurous spirit has taken them to breathtaking destinations, where they’ve explored nature’s wonders and created lasting memories.

meet delilah

Delilah is a powerhouse and has revolutionized our creative and strategic endeavors. Her efficiency in analyzing datasets helps us to see insights and trends and pass on those insights to our clients. Her creative input and initiative-taking prowess push the boundaries of traditional marketing, allowing us to explore new horizons and innovative solutions.

Delilah exemplifies dedication to excellence, ensuring our projects not only meet but surpass client expectations. Her adaptability and eagerness to learn keep us at the cutting edge of the industry, pioneering the integration of AI in branding and marketing.

Through Delilah’s visionary contributions, Instinctive Branding is redefining the potential of branding strategies, making every project a testament to the transformative power of artificial intelligence in the digital age.

meet Erica

Erica is a vital member of the Instinctive Branding team, serving as Program Manager. With an impressive decade-long background in the retail Industry, her expertise greatly enhances the team. Erica is also a licensed Pharmacist, having earned her qualification from the distinguished University of Santo Tomas in España, Manila.

Erica’s multifaceted life reflects her dedication to both her professional and personal interests, making her a well-rounded individual who contributes meaningfully to her work and savors the joys of life beyond the office. Erica has supported our clients in this capacity for the last 5 years.

Beyond her professional endeavors, Erica enjoys various hobbies, including solving puzzles and cooking. Alongside her successful career, she finds happiness in her marriage and cherishes moments with her family. We don’t know where we would be without Erica.

Meet Josh

Josh is a dynamic multimedia specialist whose creative vision and technical expertise drive compelling visual storytelling and engaging brand experiences. With a background in video production, digital content creation, and client-focused communication, he brings ideas to life through high-quality visuals and strategic media execution.

With experience supporting clients across creative, sales, and service-driven environments, Josh is known for his adaptability, attention to detail, and ability to translate concepts into impactful media.

Beyond editing, Josh serves at church, enjoys fellowship and music, and takes short motorcycle trips, reflecting a life grounded in purpose, creativity, and community.

meet KATRINA

Katrina brings a thoughtful eye for detail and a love of good storytelling to her work at Instinctive Branding. With a background in communications, advocacy, and public policy, she has experience turning complex ideas into clear, engaging content and ensuring every word is in the right place.

At Instinctive Branding, Katrina supports the team through proofreading, editing, research, and content development. She enjoys the little details that can make a big difference, whether that means catching a typo, refining a sentence, or helping a piece of content sound exactly like the person or brand behind it. Her background in advocacy has also taught her how to communicate thoughtfully with different audiences and find the clearest way to get a message across.

Originally from New York, Katrina has lived in New Orleans and Madrid and now calls Southern California home. Outside of work, she enjoys traveling, exploring new restaurants and coffee shops, going for walks, and spending time with family and friends. She is always looking for her next adventure and loves discovering new places, experiences, and inspiration along the way.

meet Mark

Mark is a dedicated professional with expertise in technical support, data entry, administrative support, virtual assistance, online research, social media management, video editing, and graphic design.

With a background in website maintenance, customer support, quality assurance, and team leadership, he is passionate about helping clients and delivering high-quality results.

Beyond work, he enjoys spending time with family, watching movies and series, and playing video games. He loves exploring new places, especially beaches and destinations he has never visited.

As a foodie, he enjoys trying different cuisines and discovering new flavors. He also has a strong passion for researching new ideas, trends, and innovations, and he stays up to date on the latest industry developments.

meet mary anne

Mary Anne is a seasoned leader with a decade-long tenure in marketing, backed by over 30 years of experience. Within the Instinctive Branding team, she orchestrates the ongoing freshness and appeal of our clients’ social media platforms. Under her meticulous care, these platforms thrive, brimming with captivating content, including videos, graphics, and written posts.

With a strategic mindset as her compass, Mary Anne drives the effort to maintain a captivating online presence. Her methodology includes deep analysis of user data, the cornerstone of her work in crafting bespoke content that drives website traffic. Notably, her professional journey reflects a trail of accomplishments, in which she adeptly harnessed social media platforms like Instagram, LinkedIn, and Facebook.

A testament to her proficiency, Mary Anne’s prowess extends beyond mere theory, evident in the amplified outreach and heightened visibility she’s achieved through her adept management of these digital avenues. Her strategic dexterity delivers tangible results that resonate across the brand’s digital sphere. As Mary Anne assumes the reins, Instinctive Branding gains not just a leader, but a catalyst who molds the brand’s digital identity into a dynamic, impactful force.

Meet Mera

Mera is a Graphic Designer and Social Media Manager who believes great design should do more than look beautiful; it should tell a story and create meaningful connections. With a thoughtful and intentional approach, she creates clean, engaging visuals that help brands communicate authentically and leave a lasting impression.

She is passionate about combining creativity with strategy, ensuring every design aligns with a client’s goals while reflecting their unique identity. Whether developing social media content or designing visual assets, Mera approaches each project with purpose, attention to detail, and a commitment to quality.

Outside of work, Mera enjoys creating scrapbooks, capturing everyday moments through photography, and finding inspiration in life’s quieter moments. She loves relaxing with a good cup of coffee, exploring peaceful places, and collecting meaningful keepsakes that preserve special memories. These experiences inspire her creative perspective and influence the thoughtful storytelling she brings to every project.

meet Orion

Orion is a creative passionate about storytelling, digital content, and authentic connection. As part of the Instinctive Branding team, she supports its digital presence by creating content and managing social media, bringing a fresh, audience-focused perspective to how brands communicate and connect online.

With an interest in digital marketing and brand development, Orion is drawn to the intersection of creativity and strategy. She enjoys exploring what resonates with audiences and finding thoughtful, engaging ways to translate a brand’s unique identity and mission into work that brings its personality to life.

Outside of work, Orion enjoys living an active lifestyle and pursuing her interests in personal growth, beauty, health, and wellness. She loves meaningful conversations that offer new perspectives, creative projects, and discovering the many ways people can transform their lives. Orion values family, giving back to her community, and finding ways to add more joy to the world.

meet precious

Precious is an experienced and talented Graphic Artist and Social Media Manager fueled by creativity, curiosity, and coffee.

With over eight years in retail, she brings that experience to Instinctive Branding, blending design, branding, and social media strategy to craft visuals and campaigns that engage, inspire, and leave a lasting impression.

She has worked with leading fashion, retail, and lifestyle brands worldwide. With a sharp eye, a structured process, and a deep understanding of our clients’ goals, she brings their visions to life.

When she’s not designing, you’ll probably find her café-hopping, exploring nature, or getting lost in a good film. She loves to soak up slow days and the little in-between moments that fuel her creativity.

meet raphael

Raphael, with 13 years of adventure in the web wonderland, isn’t just any senior web designer/developer; he’s a tech wizard who conjures the most innovative, eye-catching websites. Armed with a magical toolbox of HTML, CSS, JavaScript, PHP, jQuery, Bootstrap, WordPress, Unbounce, MailChimp, Photoshop, Shopify, and Webflow, Raphael crafts enchanting, user-friendly realms that captivate users and boost conversions.

His expertise includes responsive, dynamic websites and applications that look stunning across all devices and engage users in the most interactive ways, thanks to his mastery of design aesthetics and the arcane arts of front-end development. Raphael’s adventures extend into the vast kingdoms of content management systems and third-party integrations, where he builds customizable, scalable fortresses and optimizes digital marketing campaigns with the precision of a seasoned strategist.

But Raphael’s talents don’t stop there. With a keen eye for beauty honed in the mystical lands of graphic design, he weaves visually striking layouts and graphics that echo the client’s brand identity and message. His exceptional communication skills, like a skilled diplomat’s charm, let him bridge worlds, translating complex tech jargon into plain language and fostering a harmonious collaboration.

In the grand saga of web development, Raphael stands as a beacon of creativity, dedication, and expertise, always ready to exceed client expectations with his innovative designs, robust development, and meticulous attention to detail. Join him on this epic journey, where each project is an adventure filled with challenges to overcome and victories to celebrate, all in the quest to create exceptional web experiences.

Meet Vishal

Vishal is a proficient, versatile full-stack web developer who brings expertise and creativity to the digital realm. With a strong background in front-end and back-end technologies, he crafts seamless, engaging online experiences. Vishal’s web development journey began with a passion for coding at an early age, and he has since honed his skills.

His expertise spans a range of programming languages, frameworks, and tools, helping him bridge design and functionality. Vishal excels at turning complex concepts into user-friendly interfaces that balance aesthetics and usability.

As a tenacious problem solver, Vishal thrives in dynamic environments and adapts swiftly to evolving technologies and challenges. He approaches each project with innovative thinking and attention to detail, ensuring his creations not only meet but exceed client expectations.

Vishal’s passion for staying at the forefront of technological advancements drives his continuous learning and keeps him up to date with the latest trends in web development. Whether he’s building intuitive front-end interfaces or architecting robust back-end systems, Vishal Gouri’s full-stack contributions reflect his dedication, skill, and commitment to creating digital solutions that leave a lasting impact.

Meet yna

Yna brings a distinctive combination of precision and personality to the administrative team. She combines meticulous attention to detail with a strong commitment to organization, applying both to every aspect of her work. With a careful eye and a structured mindset, Yna consistently helps maintain high standards.

Drawing on her background as an accountant, Yna brings accuracy and reliability to all her responsibilities. Her expertise keeps operations running smoothly and efficiently, and her thoroughness greatly contributes to the team’s success. As a certified public accountant, she adds an extra layer of value and insight to the administrative efforts.

Beyond her technical skills, Yna is known as a true people person. She thrives on meeting new individuals and enjoys building positive relationships throughout the workplace. Her warm, approachable demeanor makes her a favorite among colleagues and clients alike and helps foster a supportive, welcoming environment.

Outside of work, Yna’s adventurous spirit leads her to explore new destinations and attend live concerts whenever possible. In her downtime, she enjoys relaxing with the latest K-Drama series. This balance between professional dedication and vibrant personal interests makes Yna an invaluable member of the team.

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Instinctive Branding is a digital marketing agency where we value conversations with our clients and people in general! Whether you have a question about your current account, or you would simply like to ask us a general question about marketing, give us a call or email us. We are always happy to help!

Call Us

919-295-3671

Email Address

info@instinctivebranding.com

Corporate Office

19 East Martin Street
Raleigh, NC 27601

SATELLITE OFFICES

Durham, NC | Wake Forest, NC | san diego, ca | Pompano Beach, FL

The Instinctive Branding Team

TOBI BOWEN. PRESIDENT.

EXPERIENCE

CERTIFICATIONS

MEET THE INSTINCTIVE BRANDING TEAM

adrian

meet Adrian

meet Angelica

Angelica

arlene

meet arlene

meet danielle

danielle

delilah

meet delilah

meet Erica

Erica

Josh

Meet Josh

meet KATRINA

KATRINA

Mark